About us.

I’m the Franklin in Franklin’s Toys and I have been playing store since my wife Lee and I purchased Be Beep – A Toy Shop thirty-four years ago. Yikes! Our interest in toys followed from our interest in children and play. Our philosophy is simple and hasn’t changed over the years. Healthy play is a critical part of childhood, and we want to support that play by offering great toys in a warm welcoming family-friendly place.

If you were standing in one of our stores you would see what I mean. They are packed with fantastic toys, both new and classic, for all ages and interests. Our experienced staff loves guiding our customers, whether it’s pointing out the perfect toy for a two year old birthday or the most hilarious new game for a family game night.

I hope the same spirit comes through on our website. Cyberspace is a challenging environment to do warm and friendly. Our website features a broad sampling of what we carry in our stores, but would be happy to talk to you if you don’t see what you need.

Please let us know how we can make your interaction with us easier and more fun. Email us with your comments and suggestions at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Playfully,

 Jeff Franklin